Tuesday, March 2, 2010

Ramping Up the Brand

While browsing the shelves of Barnes & Noble this weekend I came across a display about crafting. It featured two books that explained how to create a brand for your homemade crafts and how to market them. I spent some time flipping through both Craft, Inc. by Meg Mateo Ilasco and The Handmade Marketplace by Kari Chapin. While they were both filled with great tips and relevant information, I decided on Chapin’s book. I ordered it last night through the B&N website (because it was a bit cheaper that way - $10.76 vs. the $14.95 cover price). I’m hoping that the book will inspire me to improve on my brand and give me some new ideas.  Visit the author's website here.

1 comment:

  1. I have read Kari's book - it is wonderful and I hope you enjoy it!