While browsing the shelves of Barnes & Noble this weekend I came across a display about crafting. It featured two books that explained how to create a brand for your homemade crafts and how to market them. I spent some time flipping through both Craft, Inc. by Meg Mateo Ilasco and The Handmade Marketplace by Kari Chapin. While they were both filled with great tips and relevant information, I decided on Chapin’s book. I ordered it last night through the B&N website (because it was a bit cheaper that way - $10.76 vs. the $14.95 cover price). I’m hoping that the book will inspire me to improve on my brand and give me some new ideas. Visit the author's website here.Tuesday, March 2, 2010
Ramping Up the Brand
While browsing the shelves of Barnes & Noble this weekend I came across a display about crafting. It featured two books that explained how to create a brand for your homemade crafts and how to market them. I spent some time flipping through both Craft, Inc. by Meg Mateo Ilasco and The Handmade Marketplace by Kari Chapin. While they were both filled with great tips and relevant information, I decided on Chapin’s book. I ordered it last night through the B&N website (because it was a bit cheaper that way - $10.76 vs. the $14.95 cover price). I’m hoping that the book will inspire me to improve on my brand and give me some new ideas. Visit the author's website here.
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I have read Kari's book - it is wonderful and I hope you enjoy it!
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